If you only read one thing this week…


Getting in to sticky situations by ifyouonlyreadonethingthisweek

The book, Made to Stick: Why some ideas thrive and others die by Dan Heath and Chip Heath isn’t directly about the world of humanitarianism but the issues it looks at are fully relevant to us as we strive for both scale and sustainability in our programs. If we could really understand what makes ideas live on (and/or what kills them) and then apply it to our programs we would really be on our way to making a difference. The book outlines six principles for successfully getting an idea to take hold – summarized in the link below.

To read more about the book and decide whether you want a copy yourself read either this review from Time magazine or this summary.

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