If you only read one thing this week…


Measuring our Mission – Mission (Im)possible? by ifyouonlyreadonethingthisweek
June 18, 2008, 9:40 pm
Filed under: Environment, measuring results, Uncategorized, Web sites

This 6-page report by McKinsey has some excellent examples of how some large non-profits have got round the challenges of how to measure progress towards fulfilling their mission. You do have to sign up to read the full article, but it only takes a couple of seconds and is well worth it. The article takes the Nature Conservancy as an example of an agency that had two macro-level indicators (revenue generated and increased number of protected habitats) until they realised that neither of these indicators were telling them whether they were making progress towards the real heart of their mission which was increasing biodiversity. The authors claim there are three critical performance metrics needed by an organization:- success in raising resources, staff effectiveness and progress toward its mission fulfillment, with the last being the hardest to measure. They outline three ways of mission measurement: 1) through narrow definitions of success, through research, or through proxy indicators. They draw examples from several organizations which is useful and thought provoking.

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