If you only read one thing this week…

A literature review of critiques of the Bottom of the Pyramid by ifyouonlyreadonethingthisweek
August 30, 2007, 3:41 pm
Filed under: Articles, Development theory, If you only have 15 mins

Nancy E Landrum, writing in Strategic Management Review, reviews the literature (both the theoretical, and the empirical studies) that support and criticize the ideas laid out in ‘The Fortune at the Bottom of the Pyramid (Prahalad, 2005). She points out that little evidence exists for the benefit to the poor of Prahad’s approach outside India, with many people pointing out that the conditions in India (where most of Prahad’s work was done) potentially make transferability difficult. She goes on to examine evidence around the size of the BOP market, the suitability of MNCs to engage with the BOP, issues of marketing to the BOP, and whether alleviation of poverty really takes place with these approaches.

You can read the paper here, and her suggested further reading at Enterprise for a Sustainable World here.


Leave a Comment so far
Leave a comment

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: