If you only read one thing this week…


Is there really a fortune at the bottom of the pyramid? by ifyouonlyreadonethingthisweek
June 14, 2007, 9:03 pm
Filed under: Articles, Development theory, If you only have 15 mins, Megatrend

Following on from last week’s post optimistically extolling the virtues of Bottom of the Pyramid economics (here), Corporate Social Responsibility is carrying an article about the work of Aneel Karnani (Associate Professor of Strategy at the Stephen M. Ross School of Business, University of Michigan) who takes issue with CK Prahalad’s ‘Fortune at the Bottom of the Pyramid‘ work.Prahalad defines the ‘bottom of the pyramid’ (BOP) as being the 4 billion people in the world that live on less than $2 a day. Karnani says: “The BOP proposition is characterized by much hyperbole and very weak research methodology. The fortune and glory at the bottom of the pyramid are a mirage. The fallacy of the BOP proposition is exacerbated by its hubris.“Read his stinging critique of the BOP model, and his suggestions on alternative approaches here. For those who can’t get enough, including a response to this by CK Prahalad, a useful resource is CSR’s page on related resources here.

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1 Comment so far
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Please allow me to contribute another link on this debate:
Advancing the ‘Base of the Pyramid’ Debate http://www.strategicmanagementreview.com/ojs/index.php/smr/article/view/12/16

Comment by Nancy




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