If you only read one thing this week…

Elements of innovation – the Economist on Apple by ifyouonlyreadonethingthisweek
June 14, 2007, 7:16 pm
Filed under: If you only have 15 mins, Management

The Economist is running an article on Apple, a company that consistently tops polls for the world’s most innovative companies. But, says the Economist, its reputation is founded on hard work, and ability to invest, make difficult decisions, and learn from mistakes – what the Economist calls ‘failing wisely’. For example, while the iPod and the Mac have been huge successes, they were built on the backs of spectacular failures – the Mac emerged from the wreckage of the Lisa, and the iPod and iPhone post-dated both the ill-starred Neuton PDA and the Motorola phone that Apple toyed with. The article makes some worthwhile points about the discipline necessary to innovate successfully – read it here.


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