If you only read one thing this week…

Largest donation ever (3bn) to climate crisis fight by ifyouonlyreadonethingthisweek
September 29, 2006, 4:05 am
Filed under: Articles, Environment, If you only have 15 mins

Grist is reporting on Richard Branson (head of the Virgin Group)’s pledge to capitalize the Clinton Global Initiative to the tune of 3 bn dollars. They report that “Climate change drew in more dollars and cents than the other issues, and that’s surely attributable at least in part to the fact that climate solutions — be they energy-saving technologies or fossil-fuel alternatives — have enormous profit-making potential. Companies like General Electric, which is pushing its climate-friendly innovations, know this full well. GE’s “Green is green” motto says it all: Good environmental strategies fatten the bottom line.

To read the full article, click here.


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